Fox Sports coverage of the Daytona 500 on Sunday afternoon produced a 10.9/23 preliminary national rating and share, also pulling in 18.7 million viewers, according to Nielsen Media Research data. That matches the highest rating recorded for a Nascar race, matching the rating for the 2002 Daytona 500 on NBC, which produced the same rating, but 18.8 million viewers.
Nielsen estimates that 35.3 million viewers watched all or part of last Sunday's Daytona 500 on Fox. Eight of the Top 10 metered markets posted double-digit ratings increases compared to last year's race, and the nation's top five markets delivered their best rating ever for a Daytona 500 on Fox. New York posted a 5.5/12, Los Angeles earned a 5.3/14, Chicago, a 9.0/19, Philadelphia, a 10.4/18, and Boston an 8.6/19.
My Two Cents: Those numbers are remakable considering the previous high was by NBC, a network that has considerably more affiliates than Fox, yet they pulled the same numbers. The most amazing numbers of them all come from a least likely source. Ratings jumped 32 percent from last year in San Francisco (5.8 vs. 4.4).
You can almost hear Mr. France screaming in full tilt jubilation.
Source Media Week
Cross posted @ Full Throttle
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